Yes. Behold the WISDOM of Encyclopedia Britannica!!!
"Congratulations: as a Web publisher you've been approved for complimentary access to Britannica Online. This message contains the information you'll need to sign up for your free one-year subscription to our Web site, which includes the entire Encyclopædia Britannica as well as many other sources of information and rich multimedia."
There can only be good things that come from this. The beauty of this is that I can provide a reference link to "subscribed content" but you, dear reader, do not have to be a subscriber to read it! You get the article in its entirety!
Now, if I wasn't so busy at my day job right now, I'd be writing up a storm of bits and bytes! I am in URL heaven