I was just thinking about Nintendo. They took a big risk on naming their new game platform "Wii".
For instance, there can never be a portable/handheld version of the Nintendo Wii. It would be called a Wee Wii and who would want to be caught playing with their Wee Wii in public?
And those that didn't have one would have Wee Wii envy.
... that is all... you may now continue with your day.