... and Microsoft will be the cause. Not just email spam, but direct marketing. Pop ups and banner ads will be the norm for Microsoft users.
Why? Because Microsoft might buy Doubleclick
You know DoubleClick if you have ever filtered cookies on your web browser. DoubleClick places a tracking cookie in your browser so they know what links in a website you click and how often you visit. It also can personally identify you.
Wanna bet if Microsoft buys them that you can no longer block cookies from DoubleClick or that any cookie MS uses will share data with DoubleClick?